From first conversation
to published content.
Positioning discovery
Before a word is written, we establish your narrative. What you stand for in the market, what you're fighting against, who you're speaking to.
Sprint planning
A 90-day content calendar built around your narrative — with formats, titles, and publication targets agreed before the sprint begins.
Production
Content delivered on schedule — formatted and designed for publication, working with your designers or ours. You review; I incorporate feedback. No chasing, no missed deadlines, no content that sounds like it was written about the industry rather than from inside it.
Sprint review
At 90 days, we review what worked, what the market responded to, and whether to continue, extend, or change direction.
"I don't sell content capacity. I sell a content position."
My name is Jack Barton. I'm the founder of Cadence; I've held Head of Content and Head of Marketing roles inside CCaaS businesses, and spent over a decade working across this industry — as a writer, a strategist, and a customer of the same platforms you advertise on, including CallCentreHelper and CX Today.
The CCaaS and CX software market is crowded. Your buyers — CX directors, IT procurement leads, operations VPs — attend the same conferences and see the same vendor content every week. If you achieve reach but have no point of view, your money is poorly spent.
Differentiation doesn't come from more content. It comes from a consistent argument, held across every format you publish. That's what a sprint is designed to build — and it's work I can do without a lengthy brief, because I already know the market.