Senior content capability, without the hire.

Project-based content for a defined campaign or launch.

Fractional support for teams who need ongoing resource.

My name is Jack Barton and I'm the founder of Cadence. I've spent over a decade inside technically complex b2b organisations, including contact centre tech, analytics, telecoms, workforce optimisation, and enterprise data.

Cadence offers copywriting and content marketing services to businesses that need ongoing or one-off support. Our guiding principle is that consistency always wins. You don't need 50 stories – you need one story, told 50 ways. Cadence is who you talk to when you need to find your story.

Outlawing Random Acts of Content

Cadence: a consistent, repeating rhythm. That's what content marketing runs on.

We'll help you work to establish a singular narrative across your campaign or content touchpoints, and reinforce that with everything we create for you.

So that's the first problem solved. Clients also come to us because they have:

Generalist writers who get it wrong

Inaccurate or surface-level content damages credibility with technical buyers and informed procurement teams.

No throughline across formats

Blog posts that don't connect to the eBooks. eBooks that don't reinforce the LinkedIn content. Random acts of content.

Teams too stretched to brief well

Stretched marketing teams are already doing four jobs. Content briefing falls to whomever has ten minutes.

Distribution without differentiation

Spending on platform placements when every competitor is running the same roundup article and the same generic category stat.

There are two ways we can work together.

Some content needs are defined and time-bound. Others are ongoing. Cadence covers both.

Project work

You have the platform – but not the content. We'll work with you to define a clear brief for your campaign, product launch, nurture sequence – and deliver against a clear scope with pricing agreed upfront. Content lands on schedule, ready to publish – you review, we revise, no chasing.

What you get

A defined body of work
Senior-level execution without adding to your team's workload
No ongoing commitment required

Fractional content partner

Senior content capability, built into how your team already works – not a single deliverable, but ongoing capacity you can rely on. Positioning, messaging, and content production, prioritised week to week as your needs shift, with regular check-ins to keep direction aligned.

What you get

Ongoing senior content capability, without a full-time hire
Positioning, messaging, and production covered under one relationship
Starting from half a day per week, on terms from three months

The right fit matters.

✓You've invested in content distribution – platforms, campaigns, and publications – but you're struggling to fill them with content consistently
✓You're selling something genuinely complex – technical, easy to get wrong, hard to explain to a varied buying audience
✓You probably have a great in-house marketing team – but there's more work than they can cover
✓You're looking for a content partner – someone who can help shape your narrative, not just write to order
✓You need this fast, or you need it ongoing – either works, as long as the complexity is handled properly

A simpler next step.

Our first conversation is straightforward: what you're building, where content fits into it, and which track makes sense — project or fractional. No lengthy sales process. Clear next steps from the start.

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